Steve Rowen: The Internet of Things (IoT): Finally Finding a Home in Retail?

For retailers, Internet of Things (IoT) is a technology that has taken some time to figure out exactly how it can be used properly, but it seems that it is indeed starting to find some semblance of a home within the industry, according to our new research. In our fifth annual study on IoT, we set out to benchmark retailers’ attitudes about the business value of this seemingly “futuristic” technology. The true promise of IoT technologies has always been about generating better information. In this year’s report, retailers tell us they see IoT providing opportunities for everything from improving customer service all the way through to maintenance and repair procedures. Those who are investing in IoT technologies expect to be rewarded in a big way.

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