Massive opportunities in urban transportation are emerging as the industry transitions from per-vehicle to per-mile economics
Growing up, I dreamed of owning cars I would be proud to wax, polish, and cruise around my neighborhood. Today, I dread the prospect of being weighed down by a rapidly depreciating hunk of plastic and metal. Now all I want is a pleasant transportation experience.
Millennials share my sentiment toward vehicle ownership, and many of them are embracing the convenience of ride sharing.