Sally A. Applin is a Ph.D. Candidate at the University of Kent at Canterbury, UK, in the Centre for Social Anthropology and Computing (CSAC), where she is researching the impact of technology on culture, and the consequent inverse: specifically the reifications of Virtual Space in Personal Space. At Kent, Sally is developing the framework and descriptive theory of PolySocial Reality (PoSR) with Dr. Michael D. Fischer. PoSR describes the condition of synchronous and asynchronous, multiplexed, individuated data creations and their cultural impact. Sally holds a Masters degree from the graduate Interactive Telecommunications Program (NYU/ITP) within New York University's Tisch School of the Arts, and a BA in Conceptual Design/Fine Art from SFSU. She has had a 20 year career in the science museum design, computer software, telecommunications, and product design/definition industries as a Senior Researcher and Consultant, Senior UX Designer and ethnographer.