Richard Towey: PI Predictions 2016: The Power of the Internet of Things Will Be Revealed

With a new year comes a new raft of predictions for what might unfold within it. PerformanceIN has been speaking with marketing experts in a number of disciplines to gauge their thoughts on what could make 2016 a groundbreaking year for their space.

In this piece, Omi Ducat, VP business and client development at wayve, predicts that 2016 will be the year that the power of the internet of things will be revealed.

The internet of things (IoT) is already far bigger than we give it credit for.  It is quietly revolutionising numerous industries, including healthcare, manufacturing agriculture, and transport to name just a few. During 2016, its true potential will be realised as the IoT goes mainstream and becomes an accepted part of consumer lives.