Peter van Waart is interested human values-centered design of meaningful products, services and environments. His current project Meaningful Urban Design aims to deliver design guidelines for meaningful interactive installations in public spaces. Peter is a lecturer and researcher on Human Centered ICT at the School of Communication, Media and Information Technology at the Rotterdam University of Applied Sciences. He holds an MA in Educational Sciences and has experience in the multimedia design industry and market research. Peter is establishing his PhD at Delft University with his research "Designing for Meaningful Technology". As lecturer he teaches how emerging technologies and media can be used in designing meaningful (brand) experiences. Peter coordinates the minor Experience Branding and the study programmes Mentality (human values based segmentation), Research for Design, Envisioning Information and Creative Research Tools.