Nadia Cameron: Why Ford is counting on the Internet of Things to drive customer engagement

Shifting the focus from engaging customers through a physical product to meeting their modern transportation needs with end-to-end experience management has triggered a major repositioning for car manufacturer, Ford.

Speaking at the recent Adobe Digital Marketing Summit, Ford’s director of enterprise and emerging IT, Rich Strade, told attendees the heritage of the company saw it interacting with customers at a particular point in time.