Mark Roberti: Europe Leads the Way for RFID

Nov 05, 2018—As I write this, I am flying at an altitude of 35,000 feet above the Atlantic Ocean, on my way to London to host our 15th annual RFID Journal LIVE! Europe conference and exhibition. It's always valuable for me to get to Europe and hear from existing and potential users of radio frequency identification technologies, because their perspectives are different than those of executives in the United States.

RFID is not a radical new technology for many in Europe. Companies have been using passive HF RFID tags and readers at laundries, on ski slopes and for tracking parts bins since before I launched RFID Journal in 2002. What's more, many cities and municipalities have used the technology for years to track waste bins, as well as to measure and encourage recycling efforts.

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