Marcus Kirsch: When all you have is a hammer... The mindset behind Agile, Design Thinking and every modern company

Marcus Kirsch: When all you have is a hammer... The mindset behind Agile, Design Thinking and every modern company

Keywords: change, transformation, business, disruption, design thinking

Synopsis

“We become what we behold. We shape our tools
and then our tools shape us.”
- Father John Culkin (not Marshal McLuhan)

“We shape our tools the way we describe reality. When the tools shape us, they describe the way we are allowed to describe reality.” 
- That guy who wrote this book


Why are modern companies so much more successful than classic ones? Why is technology not a silver bullet, but people keep investing as if it is?

The answer is a mindset that is inherently different and independent from technology. It has impacted both life and business. This book will explain this mindset through real-world examples and through interviews with business leaders who have adopted this way of understanding the world. Deconstructive thinking will enable you to focus away from the risky “tool as a silver bullet” approach and help you take the mindset-tool-world feedback loop that the deconstruction paradigm offers and that will improve ways of working and problem-solving for you and your teams.

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