Lydia Janis Caldana

Lydia Janis Caldana

Lydia Janis Caldana is a trend forecaster with a creative background and both eyes on the future. Amazed by the opportunities new technologies bring at an exponential rate, she uses her habilities to predict movements and change to help companies, governments and disrupters be in charge of a more sustainable, inspiring and tech-solutioned world.

Lydia has worked with brands including Nike and Mastercard, is a trend spotter for trendwatching.com, a trend forecaster and brand strategist at CO.R Inovação, keeps her own blog and is the Latin America corresondent for The Future Is Already Here - a think tank for a better world. Its aim is to help businesses, organisations, governments be more profitable, more sustainable, and more positive for people and the planet.