Lauren Horwitz: IoT Helps Grape Growers Harvest Better Data — and Grapes

25/09/2021 - 10:19

"Like many companies in 2020, Bouchaine Vineyards was digitizing customer experience — fast. With stay-at-home orders in place, it shifted to virtual wine tastings via videoconference to accommodate remote life.

Virtual tastings took creative license with their digital medium: Customers could listen to jazz music from one screen while tasting a pinot noir–all while Bouchaine Vineyards managers conveyed details about the year’s vintage — on a Cisco Webex call.

That was the first step toward making the practice of wine growing and customer connection with the vineyard more concrete, said Brian Allard, Bouchaine’s direct-to-consumer director."