Katie Blackley: How A Tweeting Toaster Helped Bring The Internet Of Things To The Hungry Public

A toaster’s Twitter page turns 10 years old this month. The @mytoaster account joined the site in December 2008 and soon after tweeted its first message: “Toasting.”

The human behind the social media-savvy appliance, developer Hans Scharler, said he signed his toaster up for an account while Twitter was still finding its place on the internet. He and his coworkers didn’t understand why people would want to write a 140 character status update of their lives.

“But we had this idea of, what if things were on Twitter?”

Scharler thought having a toaster with a Twitter account would be funny and alliterative. It was relatively easy to set up, he said, because it only posts two messages: “Toasting” and “Done Toasting.”

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