Jina Kim  & Eunil Park: Understanding social resistance to determine the future of Internet of Things (IoT) services

4/10/2020 - 10:38

Received 24 Jun 2019, Accepted 14 Sep 2020, Published online: 02 Oct 2020
Download citation  https://doi.org/10.1080/0144929X.2020.1827033  

The global information and communication technologies (ICT) industry considers the Internet of Things (IoT) to be a promising and innovative area for development. The IoT concept encompasses both traditional products and services as well as new services. However, there is always user resistance whenever new products or innovative services are introduced in the market, and only a few studies have considered the concept of user resistance in understanding users' perspectives toward IoT environments. Thus, this study employed the concept of user resistance behaviour to explain the continual usage intention of IoT services. The results, using structural equation modelling with an integrated research model, confirm the roles of perceived benefits, risk, and three external factors – privacy concerns, trust, and ease of use – in influencing the intention to use IoT services or products. Moreover, the relationships between intention, resistance attitude, perceived benefits, and risk were also investigated. The findings can provide a foundation for using user resistance behaviour to explain the future of IoT-based services.