Anyone over a certain age will recall AT&T’s 1987 “Reach out and touch someone” campaign. Ah, yes, back in the days when phones were connected to land, and our innocence didn’t allow a phrase like that to be an instant PR threat for companies of all sizes.
It’s one thing to read about a successful ad campaign. Another to see it. But it’s quite something to touch it. As Fearless Girl proudly posed with thousands of admirers (including a certain writer), she claimed the mantel of first place, named by Adweek as the best campaign of 2017, pummeling far more expensive efforts. Not only did this marketing get conversations going, it challenged convention. More specifically, the bull.