Less than a quarter of UK consumers claim to be aware of the term "smart cities." On a more optimistic note, however, our research reveals that UK residents have a greater level of understanding about specific initiatives that aren't described by the "smart" lexicon.
Despite the relative maturity of the concept of smart cities—a term for which definitions have existed for around ten years—new research has revealed that only 23% of the UK consumers surveyed had heard of the term ‘smart city’.
Our “Smart in the City” research report surveyed more than 5,500 consumers about their opinion on smart cities and their key features. It found that, despite the many initiatives already in place, less than a quarter of UK consumers claim to be aware of the term ‘smart cities’. Of those surveyed, it’s men, the young, and tech adopters who are the most aware.