Evan Schuman: Rebecca Minkoff's RFID trial painted itself into a corner--deliberately

The apparel and accessory chain gets creative with its RFID magic mirror trial-and leverages special dressing room paint to block both RF and mobile signals.

Most retailers experimenting with customer-facing RFID—which has come a long way since it's assembly-line-only days—are trying to expand its use as much as possible, looking for whatever snippets of the business could be enhanced with a touch of wireless tag broadcasting.

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