Dominique Guinard: One Product Identity, Many Tagging Technologies - Here’s Why...

12/04/2021 - 13:44

Today, consumers expect end to end traceability, authenticity and engaging experiences from consumer product brands -- from packaged goods to apparel items to pharmaceuticals. How do consumer brands deliver on these expectations? Not only deliver on expectations, but manage them throughout a product’s life cycle?

Over the past year product digitization has become the norm rather than the exception. Increasingly brands are turning to digital identities to track and trace products through the supply chain. Where it gets complicated -- and what you will learn in this blog -- is in the number of different tagging options brands now have when digitizing products. Choosing the right one can be overwhelming.