In Digitize or Die, Nicolas Windpassinger dissects the digitization phenomenon

30/10/2017 - 14:39

The rules of the game in business, which have applied for decades and established the current enterprise landscape, are changing.

  • • On one side: Analog companies, holding tight to their well-established analog businesses and market share, are trying to understand what the IoT holds, and asking themselves which digitization strategy best applies to their business.
  • • On the other side: Digital competitors, waging bets on what the future landscape will look like, are striving to corner market share that until recently was virtually unattainable.


  • There is still time to ‘digitize to profitize’, but the window of opportunity is rapidly closing.