David Bolton: 70% Of Retailers Will Use The Internet Of Things To Improve Customer Experience

“Digital disruption—most profoundly, online shopping and smartphones—has birthed ever connected, savvy shoppers who have the globe’s grandest mall at their fingertips.”

Retailers that embrace the Internet of Things are well on the way to giving people the shopping experience they expect.
A  report by enterprise-focused solutions provider Zebra Technologies said that seven out of 10 global retailers will have integrated the Internet of Things into their business practices by 2021. According to Zebra’s 2017 Retail Vision Study, retailers see the Internet of Things as an integral part of the overall customer experience, with 75% of merchants using “smart” devices to not only get people through the door but also keep them in the store.