Darrell O'Donnell: Sovrin for CEOs

.....Business is About Relationships – Not Digital Identity

By focusing on the business relationship with the customer, the CEO realized that they can turn digital identity costs upside down. Digital Identity creates an ecosystem where businesses can thrive – by building relationships.
One of the biggest concerns that CEOs and their board of directors have is the risk of holding a database that contains millions of digital identities – a huge target in today’s cybersecurity world. Given that the industry our CEO is in has some KYC (know your client) requirements the types and amount of information that they may have needed to hold can make the C-Suite and Board feel very nervous. Every day CEOs and directors hear about new breaches and imagine it happening to their company – not a happy place.

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