Soft Reliability relates to the industrial problem that a large and rapidly increasing share of user complaints in the field, especially relating to adaptive, embedded, intelligent products, cannot be attributed to violation of products' technical specifications. That is, the major portion of product rejections today tend to be not due to traditional (i.e., hard) reliability problems that can be resolved by repair/replacement of defective parts, but rather due to Soft Reliability problems that require either instructional guidance for the user or adaptive redesign of the product. Nonetheless, current operational quality analysis and evaluation methods do not employ a Soft Reliability perspective, and as such, market feedback from the field (about situational/contextual use factors) is not effectively utilized in new product development processes to collaboratively improve the quality of products and processes. Consequently, unforeseen user experiences relating to functional, emotional, and social aspects of product use in various geographical, cultural, or situational contexts remain as a growing and uncontrollable problem.The IOP-IPCR project "Managing Soft Reliability", sponsored by the Dutch Ministry of Economic Affairs under the IOP-IPCR program, started in 2005 under the auspices of Philips Applied Technologies, Philips Consumer Lifestyle, Philips Healthcare, Océ, and TU/e (faculties ID, IE&IS, EE). In total, four PhD students carried out this project, all from TU/e: Mathias Funk (Fac. EE), Evangelos Karapanos (Fac. ID), Aylin Koca (Fac. ID), Anne Rozinat (Fac. IE&IS).As part of the Closing Event of this multidisciplinary project, you are warmly invited to the panel "SOFT RELIABILITY: Solving an Industrial Problem. Is That Science?" on Wednesday, May 19th at 13:30, at Collegezaal 4 of the Auditorium, Technische Universiteit Eindhoven. Please see the program details in the attachment.Registration for the event here.