Chuck Martin: Beacons Man Up For The Internet Of Things

When beacons first started out a while back, the focus was on a company that had beacon capabilities marketing to a business, such as a retailer, so that the beacon buyer could better target their customers based on more precise location.

Back in 2013, Boston-based Swirl sponsored some research that showed that women shoppers love it when reminded of in-store sales by a sales associate and that a majority (58%) would be ‘thrilled’ to receive personalized offers on their phone, as I wrote about here at the time (Mobile Shoppers To Meet In-Store Micro-Targeting).