The Challenge Prize The AAL Programme is launching its first Challenge Prize to source innovations in internet connected devices and technologies (Internet of Things) that empower older adults to achieve the quality of life they aspire to, socially and in

The Problem Globally, the ageing population is increasing at an unprecedented rate. By 2060 one in three Europeans will be over 65. This demographic shift presents a challenge as well as an exciting commercial opportunity as the Silver Economy emerges as a new market. Innovative technological approaches are needed that cater to the needs and aspirations of older adults, empowering them to continue to lead independent lives and play an active role in society, whether that be at home, work, education, or in their community.