If your food could talk to you what would it say? Would it help you cook? Would it provide some tasty pairing ideas for dinner? Or would it just tell you you’ve got a devilish smile and you’re ready for a night on the town? This is precisely what Absolut, the Vodka company, is currently mulling over in pursuit of a bottle that talks to its customers. Their digital innovation manager Markus Wulff said he believes Absolut will become a more service-oriented company because of the internet of things. Absolutely! Many companies will follow suit. I had the chance to interview Markus on a podcast where he talked about what Absolut’s vision is for their products and the internet of things
Blake Morgan: Absolut Enters The Internet Of Things
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