The Internet of Things, like virtual reality, artificial intelligence and robots, has been high on the agenda at tech conferences this year.
Part of the reason is that hardware makers have identified the Internet of Things as the next possible cash cow after mobile.
Up until now, mobile connectivity has been limited to a device in your hand. Imagine that spreading to every conceivable inanimate object, and what that means for the attendant tech ecosystem.
For non-tech brands, few marketers miss out on the next big platform after being slow to adapt to mobile – even if the Internet of Things turns out to be guff.