PYMNTSP: Beacons Get Major Boost With Chrome For Android Support

If any single obstacle is holding beacons back from their true potential, it’s the lack of a uniform platform for the technology to reach the maximum number of users. Now, it seems like Google might have given beacons just what they need.

Google announced Wednesday (Feb. 10) that it would be adding beacon support to Chrome for Android 49. Calling the beacon networks that customers are likely to encounter the “Physical Web,” the tech giant explained how users would be given the option to opt into push notifications through seamless notifications within their mobile Chrome browsers, which could eliminate much of the friction experienced when customers have to navigate each individual brand’s app to score the best deals.