Petra Sundström is these days Chief Science Officer at ayond, a flexible digital agency offering strategy, usability, design, innovation & development for e-commerce, web, mobile & IoT services. Before that Petra has 10+ years experience of design research related to IoT, mobile services and UX design at SICS (Swedish Institute of Computer Science) and Mobile Life, Vinnova VINN Excellence Centre.
As design researcher Petra has held a high profile internationally and within Sweden, having written 30+ academic publications
and giving talks at the CHI international conference, the top-ranked conference within the field of HCI and IxD, serving on its organizational and program committee, and being a regularly invited speaker to events such as The Conference
in Malmö, Sweden.
With a background in engineering, and with extensive experience of multidisciplinary design and user research, Petra posses craftsmanship and leadership experience across the entire product design & development cycle. With partners such as IKEA, ABB, Microsoft Research, Ericsson, Nokia, and TeliaSonera Petra has as design researcher gone through the full design cycle for 20+ mobile innovations.