Matt DePratter: People Still Key In The Internet of Things

There are more reports about digital shopping behavior these days than you can shake a stick at. What consumers are doing online has become a bit of an industry obsession.

It's all very helpful, but by now I think we've got the general point: Consumers are doing a lot of shopping online. We witnessed that during the 2015 holidays, when 102 million bought products in stores during the Thanksgiving weekend and 103 million bought products online.