"It is often hard to imagine how the appearance of something new in our culture will affect it. This is why every new paradigm is pre-ambled by a plethora of experiments that are a mix of the old and the new. This is obviously true for creative technology and the experiences it can create.
The Social Listening Radio shown below let’s you listen to social media. Enter a phrase or subject by tweeting #listento and the radio starts filtering and analysing content on that subject. It then starts talking tweets(Stephen Hawkins style), their sentiment analysed and comments on klout scores and number of followers.
It was designed to be an internet of thing, thing and a manifestation
of social listening logic.
It’s not a product. It is a stepping stone for a conversation between client and agency. The Internet of Things is a prognosed multi-billion dollar consumer market and analysing trends and brand chatter are already
essential tools in brand campaigns."