John Thornhill: Data capitalism is cashing in on our privacy . . . for now

....Facebook and Google sucked up an astonishing 85 cents of every new dollar spent on digital advertising in the US in the first quarter of 2016. Their success is based on their ability to use data to target advertising at the likeliest consumers. The datafication of many other industries, such as health, transport and energy, aided and abetted by the application of artificial intelligence, is proceeding apace.


According to this view, we can use data to create a far smarter world without sacrificing precious rights. If we truly believe in such a benign future, we had better hurry up and invent it.