Gilad Rosner: In the age of connected devices, will our privacy regulations be good enough? Controversial ideas for privacy protection.

Did you read a privacy policy in full today? According to research from Carnegie Mellon in 2008, it will take you an average of 76 work days to read all the privacy policies you’ll encounter this year. What about clicking, “I Agree to the Terms and Conditions blah blah blah first born ZZZzzzzzz… ” Did you read what you were agreeing to? If so, congratulations! You are a rare bird indeed. With Ts & Cs plus privacy policies coming in longer than some of Shakespeare’s plays and Einstein’s Theory of General Relativity, it should come as no surprise that the wide consensus is most people do not read them. As a 2014 report to President Obama observed: “Only in some fantasy world do users actually read these notices and understand their implications before clicking to indicate their consent.”

For years, academics, members of industry, regulators, journalists, and the public have been keenly aware of the failure of two pillars of data protection: Notice & Choice, and Consent.