Technology companies promise to disrupt the freight forwarder, but will they succeed?
Online load boards; cloud-based freight marketplaces; connected containers; online customs processing. Innovation is spreading like wildfire upon the logistics world, promising to disrupt the freight forwarding process like never before.
And it is about time, too. As consumers have become conditioned to expect services on demand, businesses too will begin to feel the pressure of customer service. Like e-mail did to fax, or bank statements to endless teller lines, shippers are looking to bypass the micro inefficiencies — those bureaucratic delays that add up, making the entire process slow and burdensome.