Eduardo Pinheiro: How Retailers Can Overcome Negative Perceptions of the Smart Home

Feb 26, 2016—The Internet of Things is flourishing, but more in industrial applications than in smart-home systems for consumers. According to a recent survey conducted by Support.com, 67 percent of potential connected device buyers said the cost to buy, set up and maintain a smart-home system is the number-one barrier to purchasing connected devices for the home. Consumers may not be seeing the full value in connected devices, causing them to forego their purchase or stop after just one device. With price and installation as driving factors behind purchasing decisions, it's important for retailers to recognize obstacles and make the complete value proposition of smart-home devices known before consumers leave the store or check out online.

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