Dan Berthiaume: Macy’s picks RFID to support omnichannel shopping

Count Macy’s among the retailers who realize a seamless customer experience starts in the back end.

Macy’s is supporting a new omnichannel order fulfillment program called “Pick to the Last Unit” (P2LU) with Tyco’s TrueVUE RFID inventory visibility platform,

Macy’s omnichannel strategy is to allow customers to shop anywhere, anytime, and anyhow they choose. The retailer realized that brick-and-mortar stores could fulfill single unit orders, essentially functioning as “warehouses” to utilize the full assortment of owned inventory. With item-level RFID, Macy’s has supported omnichannel operations and been able to reduce $1 billion of inventory from its stores.