The Bijlmer Euro by Christian Nold

From June until the end of September 2010 you can get a unique discount at seventeen shops in Amsterdam Zuidoost just by paying with Bijlmer Euros. The Bijlmer Euro is a regular five or ten Euro note with a re-usable and removable sticker containing an RFID-tag (comparable to the chip in a disposable travel card). By scanning this chip every time the note is used to buy something, the flow of money in the local area will be made visible in a publicly accessible way.

The participating shops have been chosen because they give a strong representation of the Bijlmer economic network, often offering unique goods and forming social hubs where different local communities meet.

The Bijlmer Euro is a complimentary local currency for South East of Amsterdam which creates economic benefits for local people, inspires social connections and builds a complex network identity for the Bijlmer.

“The Bijlmer Euro is a Parasitical Currency that piggybacks on the ubiquity of the Euro as a vehicle for its own mobility. A Bijlmer Euro is worth more than a normal Euro because it carries local trust and good will.”- Christian Nold

One and a half years in the making, the Bijlmer Euro is a social art project created by British artist Christian Nold and commissioned by Imagine IC in co-operation with De Waag Society.

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Katherine Moriwaki

Katherine is Assistant Professor of Media Design School of Art, Media, and Technology Parsons the New School for Design. Her projects include “The Scrapyard Challenge,” presented with Jonah Brucker-Cohen at the Palais de Tokyo in Paris, France, and the MacArthur-funded “Wakatta! The New York Learning Network.” Lectures, University of California in Los Angeles, Rhode Island School of Design and New York University. Ph.D. candidate, University of Dublin, Trinity College, M.P.S. Tisch School of the Arts, B.A. California State University

Parsons the New School for Design

Jo Caudron

Jo Caudron is a digital entrepreneur and "internet ancien" in Belgium. He started his first digital agency in 1993 and has since then created over a dozen of companies related to digital innovation. He is currently active in Dear Media, a consulting company that advices on topics of digital strategy and (media) innovation in the field of social media, mobile, location based services and the IoT. His special interest goes out to how mobile devices will bridge the gap between your digital life (with access to online systems and your own social networks) and the physical world. He believes mobile devices will have the power to "link all things to the internet", without the necessity of these "things" to be actually connected themselves.

Dear Media

Karim Amrani

Karim Amrani is Director at Jibly, developing new concepts, that take a creative and playful approach to social innovation. His grandparents were jbella (plural of jibly). Jbella are people who live in the mountains. Simple people, with little knowledge to grasp. Despite the lack of available information, they understood the world around them. They interacted with each other and their environment in a simple yet complex way. Many years later, I live in a world where all the information is available. Yet, we hardly understand our environment.

Jibly

The Bijlmer Euro by Christian Nold

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