Bruce Schneier: The Internet of Things That Talk About You Behind Your Back

SilverPush is an Indian startup that’s trying to figure out all the different computing devices you own. It embeds inaudible sounds into the webpages you read and the television commercials you watch. Software secretly embedded in your computers, tablets, and smartphones pick up the signals, and then use cookies to transmit that information back to SilverPush. The result is that the company can track you across your different devices. It can correlate the television commercials you watch with the web searches you make. It can link the things you do on your tablet with the things you do on your work computer.