Ben Rossi: The two trends driving the monetisation of the Internet of Things

Cashing in on the Internet of Things requires agility, usage data, and new approaches to billing

How exactly do organisations make money from this ubiquitous connectivity and the ensuing avalanche of data?

While all the talk at CES this year was on the Internet of Things – from connected cars to smart home systems to wearables in healthcare – one aspect that isn’t being talked about is the practical and necessary component.

With that in mind, how exactly do organisations make money from this ubiquitous connectivity and the ensuing avalanche of data?

Key to this is the ability to quickly and easily create monetisation, pricing and mediation schemes, enabling monetisation business strategies that didn’t exist yesterday.

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