Bas Boorsma

Bas Boorsma currently serves as Cisco’s Internet of Everything leader in North Europe. In this capacity Bas oversees business development activities relevant to the arena of the Internet of Everything & the Internet of Things across verticals, with an emphasis on cities. This encompasses sales, (the management of) thought leadership, innovative reference engagements, new business models and Cisco relationships & investments in partner organizations, incubators and start-ups.
In his eight and half years at Cisco, Bas has earned a rich background as a leader in the arena of the Internet of Everything and as a ´smart city´ specialist in particular. In his various capacities he has managed a portfolio of smart city endeavors globally. Bas has coordinated and overseen the implementation of innovative projects and programs that address the ways we work, live, consume, play, learn and deliver within the context of cities, across continents. Typical solutions delivered and worked on over the years include dynamic outdoor light, smart mobility solutions, Smart Work Centers, Personal Travel Assistant, Learning Hubs, smart ports, and high end broadband deployment. Current responsibilities focus on driving IoE architectures and solutions into regular sales, facilitating ecosystems of Cisco partners, SPs and solution providers, as well as facilitating managed service models that will help drive the Internet of Everything at large.