Abby Margolis

Abby is director of research at Claro Partners. She has a natural talent of making sense of people’s behaviours and attitudes within the context of their environment. Drawing from models in social science, design and business, she creates frameworks that make complex systems and behaviours easy to understand, interact with and act upon. She was previously the design ethnographer at Ziba Design, and has a PhD in Anthropology.

Claro Partners has built a strong perspective on the Internet of Things through recent extensive research and analysis. As a starting point for this strategic work, Claro mapped out the Internet of Things business landscape in a dynamic online tool that shows the vastness, variety and scope of the space, with a focus on new initiatives and emerging startups. It maps out 400+ different services and identifies hotspots, areas of growth and opportunity spaces across industries.

Claro uses this and other unique tools, frameworks and workshops to work with entrepreneurs, startups and corporations who are looking to define their role in the space or develop and commercialise valuable IoT-enabled services and experiences.

Claro Partners is currently looking for mentors, investors and corporate partners for the Data & IoT accelerator program Claro has recently launched. This program will transform teams into high-performance startups in the rapidly-growing opportunity spaces of Smart Data and the Internet of Things.